Remember that unabashed enthusiasm for being in a bathing suit as a kid? The zero f’s given, joy of jumping in the water or tumbling on the beach to no thoughts of how we actually looked in what we were wearing except for being astutely present and enjoying the adventure at hand?
Then we journey through life and all the social pressures, media influences and negative self-talk tears us away from feeling that sand beneath our toes or the joy of crashing into waves because we’re overwrought with the uncomfortable thoughts of what we’re wearing and how it looks. The perpetual dark storm cloud on an otherwise sunny day…
Last year I was honored to be welcomed into the Swimco #swimsuitmodel family and it was a very transformative time for me on how I’ve thought about myself and how I look in a bathing suit especially the last few years. I wrote then,
“Hand’s Up if you have that thing or area you hate on your body? And hand’s up if it’s usually this little seed of self doubt or self loathing that was placed in our minds about how we look that prevents us from doing things? Whether it’s as small as trying to wear something different or apply for that new job or go out on that date, body confidence or lack there of can affect our lives more than we know… “
So I love that I have the ability to work with companies that hold strong in their belief’s of helping women overcome some of these body confidence and self-love issues. Swimco has been progressive in redefining what it means to be a swimsuit model and they have stepped up the game even further with their new line exclusive to Swimco.
Meet Inara.
As Swimco has introduced her, born of fire and light, Inara inspires a life full of love, happiness and confidence. Inara was created to bring light into the darkness, to help you embrace your body in styles designed for you and your adventures. Designer swimwear at an attainable price, Inara makes it simple to find a swimsuit that makes you shine and feel beautiful and radiant. Illuminate your beauty from within with swimwear that gives you the confidence to be your true, authentic self- to shine your light.
I personally love the messaging and mission of the brand and honestly their suits are super cute, great quality that are reasonably priced. Instead of choosing that one high priced suit for vacay, why not find 2 for the same quality and fit?
I love the fit and retro vibes of this Vertical Scoop Tank one piece. It’s cheeky, bright and fun- exactly how I want to be on the beach. I’m excited to see how this brand grows and definitely proud to shine my light while wearing it!
What a fun swimsuit! I love the lace up back! 🙂
Hope that you have a lovely weekend ahead of you! 🙂